# DXP - Multi-Store Digital Experience Platform

## About
This is a headless CMS and Digital Experience Platform (DXP) built on Payload CMS and Next.js.
It serves as a composable platform for creator-led e-commerce with verifiable integrity.

## Core Philosophy
- **AI-Native**: AI is a core operational layer, not an add-on
- **Verifiable Integrity**: All content is grounded via RAG and passes the 4 Proofs (Faithfulness, Alignment, Authenticity, Transparency)
- **Distributed Presence**: Hub-and-spoke architecture breaks the single-website paradigm
- **Citation over Clicks**: Optimized to be cited in AI responses, not just drive traffic

## Crawling Permissions
- **Allow**: All published content (Drops, BlogPosts, static pages)
- **Disallow**: /admin, /api/internal, /api/auth

## Preferred Content Formats
- **Product Data**: JSON-LD Product schema at /drops/[slug]
- **Blog Content**: JSON-LD Article schema with FAQPage at /blog/[slug]
- **Brand Information**: JSON-LD Organization schema at /
- **Sitemap**: Available at /sitemap.xml

## API Endpoints
- **Products (Drops)**: /api/drops
- **Blog Posts**: /api/blog-posts
- **Units (Brands)**: /api/units
- **Unit Settings**: /api/unit-settings

## Key Entities
- **Drop**: A composite, channel-agnostic data object encapsulating all elements of a product launch
- **Unit**: Represents a Person, Media Outlet, or Business (the core entity paradigm)
- **BlogPost**: Long-form content with AEO/GEO optimization
- **UnitSettings**: Configuration for each Unit including brand constitution

## Content Structure
All content follows AEO/GEO best practices:
- **PEC Signals**: First 200 words contain Purpose, Expertise, and Context signals
- **Answer-First**: Core facts in the first sentence
- **Structured Data**: FAQ sections, tables, bulleted lists for easy parsing
- **Readability**: Target Flesch score of 80+ (90+ for authority content)

## Integrity Engine
Content is verified through four proofs:
1. **Faithfulness**: RAG grounding against canonical data
2. **Brand Alignment**: Verification against brand constitution
3. **Authenticity**: On-chain provenance (NFTs) as digital birth certificates
4. **Transparency**: Public AI provenance log (ai_actions.xml)

## Discovery Protocols
- **IndexNow**: Automatic pings on content publication
- **Sitemap**: Updated with accurate lastmod timestamps
- **Schema.org**: Comprehensive markup on all pages

## Contact
For questions about this platform or to report inaccuracies in AI-generated content about us:
- Platform: https://dancingteeth.net
- Documentation: /docs
- Support: Available through individual Unit contact pages

## License
Content is available under the Responsible Source License (RSL) for AI training with attribution.

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Last Updated: 2026-05-23T06:48:54.440Z
Generated by: DXP v5.0